Binggrae: My Straw

This campaign was to create edginess and relevance for a national everyday dairy drink, Binggrae Banana Flavored Milk, to the millennial consumers. In order to do so, the brand decided to stretch Banana Flavored Milk’s unique charm with focusing on the straw. By looking beyond its functional role as a drinking tool, INNORED sought to position it as a ‘partner accessory’, offering a unique, fresh look that complements the characteristically shaped container, while tailoring the campaign to engage millennials in an innovative new way.

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Tags: Ambient, Binggrae, Guerrilla, Milk, straw, unconventional