Coca-Cola: Hand-Crafted Billboards

In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!

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Tags: Ambient, Billboard, Coca-cola, Food, Guerrillastunt, onconventioneel, PR-stunt, Raul&Rigel, Serbia, Urban Knitting