Heineken: Bigger doesn’t mean better!

Heineken used some guerrilla tactics in their hometown Amsterdam to promote the small Heineken bottles. In front of “a giant” Samsung Billboard which says “Do bigger things” for Samsung Note 8 Heineken parked “a small” moving billboard which says “or Mini Things”.

samsungxheineken

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Tags: Do bigger things, Guerrilla, Heineken, onconventioneel, Outdoor, PR-stunt, Publiciteitsstunt, Raul&Rigel, Samsung