Veronica: Giel Beelen hacks 3FM

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.

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Tags: 3FM hack, Giel Beelen, Guerrillablog, hack, onconventioneel, PR-stunt, Publiciteitsstunt, Raul&Rigel, Stunt, Technology, Veronica