Toyota turned the city center of Helsinki into a Social Media Channel – For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland’s most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren’t active on social media.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt

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