“Apping” on the bike will be banned from July 2019, but there has been discussion for years whether enforcement works. In addition, 80% of Dutch people are “apping” in traffic. Reason for Ben to start a campaign and pay attention to the subject by releasing a compelling commercial in which it shows people cycling who lost their head…

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt

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