Archive for the ‘All guerrilla stunts’ Category

Burger King I Blank Whopper

donderdag, oktober 4th, 2018

In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.”

Nissan Benelux – Dumb parking ads

maandag, oktober 1st, 2018

Illegally parked cars are a plague in most cities. You find them on the kerb, too far off the kerb, crosswise with their nose sticking out or flagrantly squatting two parking lots at a time. Some drivers apparently will never learn how to park. That’s why Nissan and TBWA wanted to give these parking perpetrators a helpful signal.

Nissan Benelux – Dumb parking ads from TBWA\Belgium on Vimeo.

Samsung: the “appel” switch

vrijdag, september 28th, 2018

Dozens of residents of the community called Appel in The Netherlands were surprised last weekend by electronics company Samsung with a free Samsung Galaxy S9, the latest phone device. A marketing stunt with a wink.

Scotch&Soda: The Ralston Drop

donderdag, september 27th, 2018

The Ralston Drop: a fashion event done the Scotch & Soda way. Advertising Agency Fitzroy attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

Scotch & Soda: The Ralston Drop from Fitzroy Amsterdam on Vimeo.

HSBC: World Biggest Welcome Mat

maandag, september 24th, 2018

HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Go to raulrigel.nl to get more inspired!

Who’s America: Mexican wall

woensdag, september 12th, 2018

Sacha Baron Cohen’s new show “Who Is America?” is already causing its fair share of controversy in the U.S. — and to promote it in Belgium, broadcaster BETV is running a potentially controversial stunt. In a campaign by FCB agency Happiness Brussels, the broadcaster built brick walls overnight in front of three Mexican restaurants — and attached a billboard for the show to the walls. Somewhat amazingly, none of the restaurant-owners were notified beforehand, but luckily, they had a good sense of humor and no complaints were filed. Instead, the agency reports that the out-of-home installations left passers-by with “a mix of curiosity and discomfort”–which was of course the campaign’s primary goal.

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Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Nike: Just do it safely!

woensdag, september 12th, 2018

Nike got a lot of criticism earlier this week of his choice to put American football quarterback Colin Kaepernick at the center of the 30th Just do it campaign. Kaepernick was discredited in 2016 because he was the first American Football player to kneel during the national anthem in protest against the police violence against black Americans. Many of his colleagues followed his example, now mainly as a protest against President Donald Trump. The collaboration between Kaepernick and Nike led to the necessary controversy on social media, with short films by Trump supporters who put their Nikes on fire.

Nike reacted to it and came up with a warning text or at least: it looks like it’s a fake campaign. Even so, it remains a wonderful response.

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Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Adidas: Goal

dinsdag, september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.