Archive for the ‘All guerrilla stunts’ Category

HSBC: World Biggest Welcome Mat

maandag, september 24th, 2018

HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Go to raulrigel.nl to get more inspired!

Who’s America: Mexican wall

woensdag, september 12th, 2018

Sacha Baron Cohen’s new show “Who Is America?” is already causing its fair share of controversy in the U.S. — and to promote it in Belgium, broadcaster BETV is running a potentially controversial stunt. In a campaign by FCB agency Happiness Brussels, the broadcaster built brick walls overnight in front of three Mexican restaurants — and attached a billboard for the show to the walls. Somewhat amazingly, none of the restaurant-owners were notified beforehand, but luckily, they had a good sense of humor and no complaints were filed. Instead, the agency reports that the out-of-home installations left passers-by with “a mix of curiosity and discomfort”–which was of course the campaign’s primary goal.

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Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Nike: Just do it safely!

woensdag, september 12th, 2018

Nike got a lot of criticism earlier this week of his choice to put American football quarterback Colin Kaepernick at the center of the 30th Just do it campaign. Kaepernick was discredited in 2016 because he was the first American Football player to kneel during the national anthem in protest against the police violence against black Americans. Many of his colleagues followed his example, now mainly as a protest against President Donald Trump. The collaboration between Kaepernick and Nike led to the necessary controversy on social media, with short films by Trump supporters who put their Nikes on fire.

Nike reacted to it and came up with a warning text or at least: it looks like it’s a fake campaign. Even so, it remains a wonderful response.

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Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Adidas: Goal

dinsdag, september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

The Unsinkable Truth – One dead sea is enough

woensdag, september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.

Fonddonorov: Bloody Puddles

woensdag, september 5th, 2018

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared – red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.

Houdini: The Hacking Jersey

maandag, juni 18th, 2018

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup.