Archive for the ‘All guerrilla stunts’ Category

Forte Grey: stuck in Photostock

maandag, juni 18th, 2018

Put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during an advertising festival.

The Ocean Plastic Book: A kid’s book against ocean waste

maandag, juni 18th, 2018

Plastic pollution is killing our oceans. Those most affected won’t be us, but future generations. For them, we turned harmful ocean plastic into a force for good. And recycled ocean plastic into the paper and cover for The Ocean Plastic Book.

IKEA: Say No To Bullying

maandag, juni 18th, 2018

Plants have feelings, just like people. So, what happens when you feed one plant with compliments and another with negative remarks?

T-mobile: Vloggers’ Swap

woensdag, mei 23rd, 2018

Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach.

Telekom / Vloggers' Swap from Leo Burnett Bucharest on Vimeo.

OMO SPORTS: Sweat Sponsorship

woensdag, mei 16th, 2018

During the biggest soccer competition of Latin America, Omo Sports revealed their brand new sponsorship in a very cool way.

Cobra Kaj: Karate Prank NYC

dinsdag, mei 8th, 2018

Watch what happens when unsuspecting New Yorkers witness a crazy karate prank where a street lamp, a motorcycle, and even a water hydrant get destroyed.

Taxi Piatnitsa: #InRain

donderdag, mei 3rd, 2018

On the windows of cafes and restaurants with the help of special water-repellent coating Taxi Piatnitsa put the logo and information about the promo, which could be seen only in the rain.


donderdag, april 26th, 2018

Thalys put inhabitants of Brussels on a pedestal to show the warmth of the people of Brussels.

Spies: Weather Machine

maandag, april 23rd, 2018

An interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. The special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home.

Ultramare: Bad Air Day

maandag, april 23rd, 2018

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House.