Archive for the ‘Ambient’ Category

Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

The Unsinkable Truth – One dead sea is enough

woensdag, september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.

Fonddonorov: Bloody Puddles

woensdag, september 5th, 2018

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared – red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.

Ultramare: Bad Air Day

maandag, april 23rd, 2018

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House.

Range Rover Evoque Stunt – Speed Bump

woensdag, januari 10th, 2018

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps?

BMW: The Christmas Safety Card

woensdag, december 20th, 2017

Christmas is coming and BMW is giving all their BMW M drivers a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The microsensor in the card measures driving behavior and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. We hope our limited edition Christmas card will help BMW M drivers safely through the winter and beyond.

PerrierXwild: Shanghai Jungle Metro

woensdag, december 20th, 2017

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai’s South Huangpi Road Metro station into a jungle with STDecaux.

‘The Grand Tour’ Café

dinsdag, december 12th, 2017

A New York City Café is excited for The Grand Tour’s return. Who knew motorized furniture was actually a thing? The Grand Tour launches 8 December only on Prime Video.

Heineken: the Green drivers

dinsdag, november 28th, 2017

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.