Archive for the ‘Direct Marketing’ Category

Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

Fondation Émergence: The Pride Shield

woensdag, mei 30th, 2018

For the International Day Against Homophobia and Transphobia, The Pride Shield was created. This 193-layer LGBT flag is a powerful symbol proving that if we all stand together against violence, we can stop it once and for all

Cristal: The Hacking Jersey

woensdag, mei 2nd, 2018

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup. How can you make the team feel at home with 36 thousands New Zealander fans cheering for their team.

Amsterdam Metropolitan Area: Gumshoe

dinsdag, april 24th, 2018

Amsterdam Metropolitan Area launched a unique creation Gumshoe, a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam.

UPPERSAFE: HIDEYOURSELF // The Last Intrusion

woensdag, april 18th, 2018

Most household webcams and security cameras aren’t safe. Hackers can hack the cameras and put the footage online for everyone to see. Uppersafe give you an advice: Hide yourself!

Quebec city magic festival: The Mind Reading Billboard

donderdag, februari 1st, 2018

This billboard isn’t your typical billboard. With eye tracking technology this billboard can read your mind!

Range Rover Evoque Stunt – Speed Bump

woensdag, januari 10th, 2018

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps?

DECATHLON: The Sportable Gift Wrap

dinsdag, januari 2nd, 2018

This Christmas, instead of wishing your loved ones good health for 2018, you can now offer them good health. Thanks to Decathlon. They’ve developed a totally reusable gift wrap. Made out of the same microfiber fabric as their Nabaiji sports towels and a ribbon with the same elastic material as the Domyos resistance band. Merry Christmas and a sportive New Year!

BMW: The Christmas Safety Card

woensdag, december 20th, 2017

Christmas is coming and BMW is giving all their BMW M drivers a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The microsensor in the card measures driving behavior and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. We hope our limited edition Christmas card will help BMW M drivers safely through the winter and beyond.

Heineken: the Green drivers

dinsdag, november 28th, 2017

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.