Archive for the ‘Golden oldies guerrilla’ Category

ELAN Languages: Taste the Translation

vrijdag, november 20th, 2015

An oldie, but a goodie from J. Walter Thompson Amsterdam. ELAN Languages has a great online translation tool, however not many people know the quality of ELAN, since almost everyone uses Google Translate. What better way to prove that one online translation tool works better than the other by putting them both to a test: a tasting test. A Japanese recipe was translated, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. People were genuinely surprised by the difference in quality of translation by the two different tools.

Cordaid: Small Change, Big Difference

vrijdag, juni 12th, 2015

In 2007, fashion photographer Calle Stoltz teamed up with ad agency Saatchi and Saatchi to produce a series of print ads, titled ‘Small Change, Big Difference’, for non-profit organization Cordaid. Plastered across shopping malls’ billboards and printed on coasters and cards, striking images greeted its viewers—impoverished people from the local Samburu tribe in Kenya posed as fashion models with luxury goods. The in-your-face message confronted individuals and their consumerist lifestyles, conveying the idea that the amount of money spent on disposable items could mean a huge difference to these people in need. While this campaign was produced eight years ago, it has been widely shared in mainstream and online media recently, showing its relevance to today’s world. Cordaid wrote: “The strength of the campaign lies in the fact that it almost ridicules wealth inequality, a serious issue that’s still with us today.”



Golden Oldies: Bavaria Babes in Adfo Top 40

vrijdag, oktober 18th, 2013

Remember Bavaria’s guerrilla stunt with the Dutch Beer Babes during the world cup 2010? They’re no. 33 in the Adfo Top 40. The hotties were wearing Bavaria dresses during the Netherlands Denmark match in South Africa. FiFa didn’t appreciate the stunt, as Budweiser sponsors it. The ladies are arrested.

Golden Oldies Guerrilla | Converse

dinsdag, maart 19th, 2013

Birds are flying in the sky, fish are swimming in the water and Converse shoes are hanging in the trees! A bit dusty, but still clear. We found this old movie we made for Converse in 2009!

Contrex | One Efficient Way to Loose Weight

woensdag, maart 6th, 2013

Contrex shows again that slimming doesn’t have to be boring. All you need is some spinning bicycles, ladies, water… and of course a good looking guy!

The T-Mobile Welcome Back

dinsdag, februari 5th, 2013

Though it’s a golden oldie, it’s still a good one! Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5.

Golden Oldie | Nike X Livestrong Street Printing

donderdag, september 13th, 2012

Developed in partnership with DeepLocal and StandardRobot, the Chalkbot in appearance is similar to an ink jet printer, except at a much larger scale. The trailer mounted device is fully self-contained and pneumatically spray out either messages or graphics.

Golden Oldies I Double Loop Dare

donderdag, september 6th, 2012

As part of the award winning campaign “Hot Wheels for Real,” Hot Wheels completes their second world record with an activation held at this year’s X Games in Los Angeles.

Golden Oldie Guerrilla | Bikers in cinema

maandag, september 3rd, 2012

Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?

Golden Oldie Guerrilla I Skate Pinball

dinsdag, augustus 7th, 2012

Inspired by three new electric flavours and Mountain Dew’s affiliation with extreme sports, electricity was mixed with skateboarding and a 600m2, fully-functioning pinball machine was build where you could ride in. The machine featured a 13m high backboard, bumpers, flippers, tunnels, and a plunger to launch you in. Throughout sensors, sounds and lights were wired to score your run just like a pinball game. The result was an “electric” design that was distinctly pinball, yet unmistakably Mountain Dew.