Archive for the ‘Green guerrilla’ Category

PR Times: The World’s Smallest Press Release

vrijdag, oktober 13th, 2017

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Binggrae: My Straw

dinsdag, oktober 10th, 2017

This campaign was to create edginess and relevance for a national everyday dairy drink, Binggrae Banana Flavored Milk, to the millennial consumers. In order to do so, the brand decided to stretch Banana Flavored Milk’s unique charm with focusing on the straw. By looking beyond its functional role as a drinking tool, INNORED sought to position it as a ‘partner accessory’, offering a unique, fresh look that complements the characteristically shaped container, while tailoring the campaign to engage millennials in an innovative new way.

Graubünden: Every spot a masterpiece.

maandag, oktober 2nd, 2017

Everyone knows them: the white-red-and-white trail markers that show hikers the way. From today, these look a little different on three trails in Graubünden. For an artist has set his hand, or rather his brush, to these and made these signs live up to the beauty of the surrounding nature. True to the motto: every spot a masterpiece.

For more information: www.graubuenden.ch/masterpiece

graubunden 1

graubunden 2

graubunden 3

Fly 360: “The Wall”

dinsdag, januari 31st, 2017

An Aussie-inspired ad satirizing Republican presidential hopeful Donald Trump, along with his controversial if not ridiculously impractical promise to build a US-Mexico border wall, has been banned from major television networks across America. The ad asks viewers to “get a broader perspective,” as it launches its 360fly 4k camera, a single-lens camera that captures seamless 360 degree video. The ad is set during the fictional future press unveiling of President Trump’s massive border wall, and shows the 360 degree camera perspective of Mexican mariachi band members and chamber maids tunnelling underneath while Trump brags on unaware. The ad is the brainchild of Australian-born 360fly CEO Peter Adderton. It has been banned from major American networks ABC, NBC, and CBS.

Paramount Pictures: Rings Prank

maandag, januari 30th, 2017

First you watch it, then you die. Watch as hidden cameras capture the reactions of unsuspecting customers when Samara comes for them!

The Netherlands welcomes Trump in his own words

woensdag, januari 25th, 2017

The whole world watched the inauguration of the 45th president of the United States: Donald J. Trump. Lubach realized it’s better for the Netherlands to get along and decided to introduce his country The Netherlands to Trump. In a way that will probably appeal to Trump the most.

Onsitego: Broken Wall

woensdag, november 16th, 2016

In the unfortunate event of damage to your mobile screen, Onsitego provides a no-questions-asked replacement guarantee. What better way to dramatize this proposition than by placing posters on surfaces that bear the brunt of actual damage? Bates CHI & Partners, Bangalore, brings alive the promise of replacement guarantee in a compelling fashion.

wall_new

Fotografiska: Statue of Integrity

vrijdag, oktober 14th, 2016

Fotografiska, the Swedish Museum of Photography, had in the summer of 2016 the exhibiton “The Image of Garbo”. To create awareness they didn’t go to a bussy growed place, but they went to a silence, quiet and serene place in the forest of Sweden. They decided to honor the memory of Greta Garbo with a Statue of Integrity placed in the middle of the forest.

Formula E Car Visits Arctic Ice cap

maandag, september 19th, 2016

2016 is set to be the hottest year on record and more and more sea ice is breaking away from the Artic. The climate change is a fact and it’s only getting worse. To raise awareness for this alarming issue, Formula E joined forces with Julius Baer, Visa, DHL, Schaeffler, The Prince Albert Foundation II and Mumm, to bring a spectacular event to life.  What did they do? They constructed the world first electric racing series and let the race-winning Formula E driver Luca di Grassi drive on the Arctic ice cap. Luca di Grassi performed a series of jaw-dropping runs on the ice cap as you can see in the video below. And for now, fight global warming, drive electric, because the future will be electric!

The Rag Bag

woensdag, maart 18th, 2015

Here’s how a simple shopping bag can help you to do something good. By turning it inside out and donating something used, you will extend the life-cycle of that product. On top of that, you might even help someone in need. Rag bag is a simple way to go from just talking about recycling to actually doing it.