Archive for the ‘Guerrilla add’ Category

Heineken: the Green drivers

dinsdag, november 28th, 2017

Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.

Push the button and get a bar of Pergale chocolate

donderdag, november 23rd, 2017

JCDecaux teamed up with Pergale Chocolate, McCann Vilnius and Initiative Open Agency to bring some fun to the streets of Vilnius. The goal is very simple: push the button and get a bar of Pergale chocolate. But that button was located REALLY high!

Sports Experts: The Thermal Discount – the more you sweat, the more you get.

woensdag, november 22nd, 2017

A thermal detection device in a crowded Montreal Subway station to reward those who chose the stairs over the escalator. Needless to say things got pretty hot.

Breaks matter, and KitKat makes them better.

dinsdag, augustus 29th, 2017

KitKat is a very playful brand, always on the lookout for new opportunities to find new break moments and creating them. They have made poster adverts from wood that transform into chairs, no tools required! In this way, they connect new audiences with their brand. A very successful formula.

kitkatchair1 (1)

Kit Kat Chair Campaign – Print (video) – Creativity Online

Paramount Pictures: Rings Prank

maandag, januari 30th, 2017

First you watch it, then you die. Watch as hidden cameras capture the reactions of unsuspecting customers when Samara comes for them!

The Netherlands welcomes Trump in his own words

woensdag, januari 25th, 2017

The whole world watched the inauguration of the 45th president of the United States: Donald J. Trump. Lubach realized it’s better for the Netherlands to get along and decided to introduce his country The Netherlands to Trump. In a way that will probably appeal to Trump the most.

Papalote: The wall breaker rope

woensdag, januari 25th, 2017

Nowadays the walls are rising up all over the world, but nothing comes of it.

Divisions make us think we are different. One example is Mexico City, one of the most populated cities in the world – more than 20 million habitants, according to UN data. A place where distances become walls that separate, divide and even become borders.

To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children’s Museum created The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city.

This campaign was developed altogether with FCB Mexico under Humberto Polar’s creative leadership, who is the EVP Creative of FCB Mexico and commented that through innovation, technology and creativity they were able to place two machines, each of them with a rope and an interactive system synchronisation. One of them was situated in a private school in an exclusive area of ​​Mexico City and the other 43km away, in a public school in a marginalised area.

Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship.

Amnesty International: Child Soldier School Bus

dinsdag, januari 24th, 2017

This is a promotional school bus that demonstrated the reality of child soldiers. It drove around in major cities in the United States to raise awareness on the issue. Immagine

Blistex: Nail Beard

vrijdag, december 2nd, 2016

Lips. They are made for kissing and you want them full, pretty and soft. But with all the beards they have to endure a lot. The striking campaign nail beard made this point clear. But what can you do to protect your lips? Well, the campaign had also the solution. Use Blistex.

blistex_scratchybeards_presentationimage_3000_0 St. Nicolas

donderdag, november 24th, 2016

Bringing joy to the living St. Nicolas is back in Holland! To already celebrate his anniversary they made together a song with St. Nicolas as lead singer! Write soon your list of suggested gifts and maybe St. Nicolas will give them to you. Happy St. Nicolas!