Archive for the ‘New media guerrilla’ Category

HSBC: World Biggest Welcome Mat

maandag, september 24th, 2018

HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Go to raulrigel.nl to get more inspired!

Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

Cristal: The Hacking Jersey

woensdag, mei 2nd, 2018

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup. How can you make the team feel at home with 36 thousands New Zealander fans cheering for their team.

Quebec city magic festival: The Mind Reading Billboard

donderdag, februari 1st, 2018

This billboard isn’t your typical billboard. With eye tracking technology this billboard can read your mind!

Sports Experts: The Thermal Discount – the more you sweat, the more you get.

woensdag, november 22nd, 2017

A thermal detection device in a crowded Montreal Subway station to reward those who chose the stairs over the escalator. Needless to say things got pretty hot.

VW Polo: Pedestrian Recognition shoot

maandag, oktober 30th, 2017

For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

Pedigree: Introducing the PEDIGREE Adoptable Facebook Mask

vrijdag, oktober 13th, 2017

Pedigree introduced the Pedigree Adoptable Mask — the first dog mask that is not just fun, but can also do some good.

PR Times: The World’s Smallest Press Release

vrijdag, oktober 13th, 2017

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Veronica: Giel Beelen hacks 3FM

woensdag, oktober 11th, 2017

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.