Archive for the ‘Outdoor’ Category

Green People’s Power: Feel The Gab Soda

zaterdag, september 22nd, 2018

Feel the atmospheric concentration of CO2 through Carbonated water then and now in the free Water Shop of Green People’s Power.

Biscoitos Zezé I Finger Battle

vrijdag, september 21st, 2018

The use of social networks has changed our behavior and the way we relate to each other. Thinking about it, Zezé created a different, more connected, street-based dispute. Take some time off for the cell phone and have fun with whoever is by your side.

Who’s America: Mexican wall

woensdag, september 12th, 2018

Sacha Baron Cohen’s new show “Who Is America?” is already causing its fair share of controversy in the U.S. — and to promote it in Belgium, broadcaster BETV is running a potentially controversial stunt. In a campaign by FCB agency Happiness Brussels, the broadcaster built brick walls overnight in front of three Mexican restaurants — and attached a billboard for the show to the walls. Somewhat amazingly, none of the restaurant-owners were notified beforehand, but luckily, they had a good sense of humor and no complaints were filed. Instead, the agency reports that the out-of-home installations left passers-by with “a mix of curiosity and discomfort”–which was of course the campaign’s primary goal.

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Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Nike: Just do it safely!

woensdag, september 12th, 2018

Nike got a lot of criticism earlier this week of his choice to put American football quarterback Colin Kaepernick at the center of the 30th Just do it campaign. Kaepernick was discredited in 2016 because he was the first American Football player to kneel during the national anthem in protest against the police violence against black Americans. Many of his colleagues followed his example, now mainly as a protest against President Donald Trump. The collaboration between Kaepernick and Nike led to the necessary controversy on social media, with short films by Trump supporters who put their Nikes on fire.

Nike reacted to it and came up with a warning text or at least: it looks like it’s a fake campaign. Even so, it remains a wonderful response.

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Adidas: Goal

dinsdag, september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

Cristal: The Hacking Jersey

woensdag, mei 2nd, 2018

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup. How can you make the team feel at home with 36 thousands New Zealander fans cheering for their team.

Amsterdam Metropolitan Area: Gumshoe

dinsdag, april 24th, 2018

Amsterdam Metropolitan Area launched a unique creation Gumshoe, a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam.

Spies: Weather Machine

maandag, april 23rd, 2018

An interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. The special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home.