Archive for the ‘Social experiment’ Category

Burger King I Blank Whopper

donderdag, oktober 4th, 2018

In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.”

Renault I Illuminated Pedestrian

maandag, oktober 1st, 2018

Streetwise guerrilla marketing by Renault. Pedestrians can lend the green pedestrian light to cross the street @ night!

Samsung: the “appel” switch

vrijdag, september 28th, 2018

Dozens of residents of the community called Appel in The Netherlands were surprised last weekend by electronics company Samsung with a free Samsung Galaxy S9, the latest phone device. A marketing stunt with a wink.

Scotch&Soda: The Ralston Drop

donderdag, september 27th, 2018

The Ralston Drop: a fashion event done the Scotch & Soda way. Advertising Agency Fitzroy attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

Scotch & Soda: The Ralston Drop from Fitzroy Amsterdam on Vimeo.

Distinguished Gentleman’s Ride: The Motorcycle Symphony

woensdag, september 26th, 2018

SuperHeroes created the world’s first motorcycle symphony. It pays tribute to men who have been dealt a tough hand in life. Conducted by Dominic Seldis of the Royal Concertgebouw Orchestra Amsterdam and created for the Distinguished Gentleman’s Ride, in Amsterdam organized by Rusty Gold Motorshop.

The Motorcycle Symphony from SuperHeroes | Amsterdam | NY on Vimeo.

Biscoitos Zezé I Finger Battle

vrijdag, september 21st, 2018

The use of social networks has changed our behavior and the way we relate to each other. Thinking about it, Zezé created a different, more connected, street-based dispute. Take some time off for the cell phone and have fun with whoever is by your side.

Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Banco BBVA Colombia: An ad that took a country´s breath away

woensdag, april 25th, 2018

In 2017 , the Colombian athlete Sofía Gómez, stablished a new apnea world record: 2:45 without breathing. #BBVAConSofía.

Ultramare: Bad Air Day

maandag, april 23rd, 2018

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House.

Opel: Jade

dinsdag, maart 13th, 2018

Only 4% of car sales consultant are women. To create more diversity in the showroom and to inspire women to consider a career as a sales consultant at Opel, Opel started an experimental campaign.