Archive for the ‘Social experiment’ Category

Biscoitos Zezé I Finger Battle

vrijdag, september 21st, 2018

The use of social networks has changed our behavior and the way we relate to each other. Thinking about it, Zezé created a different, more connected, street-based dispute. Take some time off for the cell phone and have fun with whoever is by your side.

Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Banco BBVA Colombia: An ad that took a country´s breath away

woensdag, april 25th, 2018

In 2017 , the Colombian athlete Sofía Gómez, stablished a new apnea world record: 2:45 without breathing. #BBVAConSofía.

Ultramare: Bad Air Day

maandag, april 23rd, 2018

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House.

Opel: Jade

dinsdag, maart 13th, 2018

Only 4% of car sales consultant are women. To create more diversity in the showroom and to inspire women to consider a career as a sales consultant at Opel, Opel started an experimental campaign.

The Chaeli Campaign: Bet Chaeli Can’t

donderdag, maart 8th, 2018

Chaeli is going to ride a horse five days. Bet she can’t do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Audi: The Backseat Driver Experience

dinsdag, februari 20th, 2018

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analyzed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver.

Audi – Backseat Driver from Ourwork on Vimeo.

Prohibition: The World’s First Spliff-Sniffing Billboard

maandag, februari 5th, 2018

Prohibition placed an interactive billboard in Canada’s capital that detected nearby marijuana smoke.

Quebec city magic festival: The Mind Reading Billboard

donderdag, februari 1st, 2018

This billboard isn’t your typical billboard. With eye tracking technology this billboard can read your mind!

Coca Cola: Gratitude Warms You Up

dinsdag, januari 9th, 2018

When it’s cold at the bus stop, gratitude will warm you up. Find someone around, press “thank you buttons” at the same time and let the cold melt away.