Archive for the ‘Social experiment’ Category

KLM: Connecting Seats

woensdag, december 27th, 2017

Airports are crowded with people from different backgrounds. This Christmas, KLM brought them together with Connecting Seats. Two seats that translate every language in real time, so people with different cultures, world views and languages can understand each other.

Cap48 – ‘Your ad on my prosthesis’

woensdag, november 8th, 2017

The new campaign of Air Brussels for Cap48, a Belgian organisation that fights for a better integration of people with a handicap.

Sony Pictures: Geostorm Taxi Prank

donderdag, oktober 26th, 2017

Sony Pictures turns a street in NY into a winter nightmare to promote the movie Geostorm, see what happens…

OVK: #Speedtalk

maandag, oktober 23rd, 2017

People speeding were pulled over by the Belgian police and were invited for a speedtalk…#SpeedTalk is a road safety initiative by Parents of Road Victims and the Belgian Federal Police.

Vodafone: Virtual swimming with white sharks

maandag, oktober 23rd, 2017

You can also experience virtual reality underwater… swimming between white sharks in the Amsterdam Marnix swimming pool. The VR presentation with images from the South African waters was organized by Vodafone, which wanted to show the possibilities of underwater VR. No sinecure, because the signal streamed to the VR glasses can only take a very small distance in the water.

Carlsberg: The Red Hops Experience

dinsdag, oktober 17th, 2017

To celebrate the longest partnership in premiership history, Carlsberg crafted a special beer for Liverpool FC football fans. The hops used to make this beer were affected by the light and sound of Liverpool FC games over the last 25 years.

Pink Ribbon: The Pink Route

maandag, oktober 16th, 2017

On the 10th anniversary of Pink Ribbon Switzerland Pink Ribbon created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”.
In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer.

Tommy Hilfiger: Snap:Shop

donderdag, oktober 12th, 2017

Tommy Hilfiger partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the London Fashion show to instantly shop items the moment the models hit the runway, including the Spring 2017 TommyXGigi collection designed in collaboration with supermodel Gigi Hadid.

Ben Brand: Where does your job end as a police officer?

donderdag, oktober 12th, 2017

WHEN YOU GET HOME is a hybrid short film / commercial produced by production company 25FPS and written & directed by Ben Brand. It’s a project that wants to stretch the boundaries between commercial & film to see if it can create more depth and meaning in advertising.

The film is based on true events. A year ago Ben found a picture online that struck him so hard he had to do something with it.

WHEN YOU GET HOME from 25FPS on Vimeo.

Dove: Skin removal?

woensdag, oktober 11th, 2017

Dove has apologized for a body wash ad that showed a black woman taking off her shirt to reveal a white woman. Many social media users called out the Facebook ad as racially insensitive.