Archive for the ‘Street art’ Category

Nissan Benelux – Dumb parking ads

maandag, oktober 1st, 2018

Illegally parked cars are a plague in most cities. You find them on the kerb, too far off the kerb, crosswise with their nose sticking out or flagrantly squatting two parking lots at a time. Some drivers apparently will never learn how to park. That’s why Nissan and TBWA wanted to give these parking perpetrators a helpful signal.

Nissan Benelux – Dumb parking ads from TBWA\Belgium on Vimeo.

Renault I Illuminated Pedestrian

maandag, oktober 1st, 2018

Streetwise guerrilla marketing by Renault. Pedestrians can lend the green pedestrian light to cross the street @ night!

Scotch&Soda: The Ralston Drop

donderdag, september 27th, 2018

The Ralston Drop: a fashion event done the Scotch & Soda way. Advertising Agency Fitzroy attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

Scotch & Soda: The Ralston Drop from Fitzroy Amsterdam on Vimeo.

Distinguished Gentleman’s Ride: The Motorcycle Symphony

woensdag, september 26th, 2018

SuperHeroes created the world’s first motorcycle symphony. It pays tribute to men who have been dealt a tough hand in life. Conducted by Dominic Seldis of the Royal Concertgebouw Orchestra Amsterdam and created for the Distinguished Gentleman’s Ride, in Amsterdam organized by Rusty Gold Motorshop.

The Motorcycle Symphony from SuperHeroes | Amsterdam | NY on Vimeo.

Drive Skate Shop: fully-skateable sandwich board

maandag, september 24th, 2018

The Drive Skate Shop in Vancouver has transformed two of the most traditional pieces of retail signage into attention-grabbing outdoor. The shop designed a fully-skateable sandwich board and created posters made from wood veneer to mimic the look of wall ramps. How’s that for fun?

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Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

Who’s America: Mexican wall

woensdag, september 12th, 2018

Sacha Baron Cohen’s new show “Who Is America?” is already causing its fair share of controversy in the U.S. — and to promote it in Belgium, broadcaster BETV is running a potentially controversial stunt. In a campaign by FCB agency Happiness Brussels, the broadcaster built brick walls overnight in front of three Mexican restaurants — and attached a billboard for the show to the walls. Somewhat amazingly, none of the restaurant-owners were notified beforehand, but luckily, they had a good sense of humor and no complaints were filed. Instead, the agency reports that the out-of-home installations left passers-by with “a mix of curiosity and discomfort”–which was of course the campaign’s primary goal.

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The Unsinkable Truth – One dead sea is enough

woensdag, september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.

Fonddonorov: Bloody Puddles

woensdag, september 5th, 2018

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared – red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.

Quebec city magic festival: The Mind Reading Billboard

donderdag, februari 1st, 2018

This billboard isn’t your typical billboard. With eye tracking technology this billboard can read your mind!