Archive for the ‘Street guerrilla’ Category

Drive Skate Shop: fully-skateable sandwich board

maandag, september 24th, 2018

The Drive Skate Shop in Vancouver has transformed two of the most traditional pieces of retail signage into attention-grabbing outdoor. The shop designed a fully-skateable sandwich board and created posters made from wood veneer to mimic the look of wall ramps. How’s that for fun?

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HSBC: World Biggest Welcome Mat

maandag, september 24th, 2018

HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Go to raulrigel.nl to get more inspired!

Green People’s Power: Feel The Gab Soda

zaterdag, september 22nd, 2018

Feel the atmospheric concentration of CO2 through Carbonated water then and now in the free Water Shop of Green People’s Power.

Biscoitos Zezé I Finger Battle

vrijdag, september 21st, 2018

The use of social networks has changed our behavior and the way we relate to each other. Thinking about it, Zezé created a different, more connected, street-based dispute. Take some time off for the cell phone and have fun with whoever is by your side.

Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

HP I Family Portraits

donderdag, september 20th, 2018

Beautiful social film from HP from the US. The printer brand asked several people to describe ‘the American family prototype’. Which looks, however, in 2018, different than most people would expect …..

ŠKODA Netherlands: Piñata KODIAQ

donderdag, september 13th, 2018

It is Saturday, time for a children’s party. But how do you do that, with all your friends and girlfriends going to the swimming pool, the bowling alley or the amusement park? That is why there is now Saturday help! ŠKODA offers you a piñata KODIAQ with 7 seats, a driver and a confetti cannon!

Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Heineken: The Pitstop

woensdag, september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.