Archive for the ‘Technology’ Category

Renault I Illuminated Pedestrian

maandag, oktober 1st, 2018

Streetwise guerrilla marketing by Renault. Pedestrians can lend the green pedestrian light to cross the street @ night!

Burger King I AI Designed campaign

donderdag, september 27th, 2018

Burger King surprises with the first campaign designed by AI. The result is not convincing yet! Good news for all creatives! One of the most discussed topics in the marketing world is the influence of artificial intelligence on the creative process. At Burger King, it was thought that at some point in a development, trying is sometimes about studying. AI created the following headlines: “The chicken crossed the road to become a sandwich.”or “The chicken sandwich from Burger King, tastes like bird.”

Scotch&Soda: The Ralston Drop

donderdag, september 27th, 2018

The Ralston Drop: a fashion event done the Scotch & Soda way. Advertising Agency Fitzroy attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

Scotch & Soda: The Ralston Drop from Fitzroy Amsterdam on Vimeo.

Distinguished Gentleman’s Ride: The Motorcycle Symphony

woensdag, september 26th, 2018

SuperHeroes created the world’s first motorcycle symphony. It pays tribute to men who have been dealt a tough hand in life. Conducted by Dominic Seldis of the Royal Concertgebouw Orchestra Amsterdam and created for the Distinguished Gentleman’s Ride, in Amsterdam organized by Rusty Gold Motorshop.

The Motorcycle Symphony from SuperHeroes | Amsterdam | NY on Vimeo.

Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

ŠKODA Netherlands: Piñata KODIAQ

donderdag, september 13th, 2018

It is Saturday, time for a children’s party. But how do you do that, with all your friends and girlfriends going to the swimming pool, the bowling alley or the amusement park? That is why there is now Saturday help! ŠKODA offers you a piñata KODIAQ with 7 seats, a driver and a confetti cannon!

Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Adidas: Goal

dinsdag, september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

The Unsinkable Truth – One dead sea is enough

woensdag, september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.