Archive for the ‘Technology’ Category

Renault I Changing Racing Track

donderdag, september 20th, 2018

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

ŠKODA Netherlands: Piñata KODIAQ

donderdag, september 13th, 2018

It is Saturday, time for a children’s party. But how do you do that, with all your friends and girlfriends going to the swimming pool, the bowling alley or the amusement park? That is why there is now Saturday help! ŠKODA offers you a piñata KODIAQ with 7 seats, a driver and a confetti cannon!

Lego: The Amazing Life-size LEGO Technic Bugatti Chiron that DRIVES!

woensdag, september 12th, 2018

Lego decided to challenge its technical department. Can they build a Bugatti sports car from Lego tiles? The answer is given in the video. To say that the driver takes the 1:1 faithful copy of the iconic Bugatti Chiron firmly in hand, would be a bit exaggerated but the car is driving. The video became a worldwide hit and has now been viewed more than 1.5 million times.

Adidas: Goal

dinsdag, september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.

Unox Good Noodles: “Live” Outdoor Advertising

woensdag, september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

The Unsinkable Truth – One dead sea is enough

woensdag, september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.

Amsterdam Metropolitan Area: Gumshoe

dinsdag, april 24th, 2018

Amsterdam Metropolitan Area launched a unique creation Gumshoe, a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam.

Spies: Weather Machine

maandag, april 23rd, 2018

An interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. The special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home.

Scotch & Soda: Whatever, Weather!

donderdag, februari 22nd, 2018

The interactive winter coat campaign for Scotch & Soda is live connected to the local weather, creating a weather relevant campaign. Each coat animation highlights a specific feature of the coat. For example; rain protection, soft/warm, nice insides or reversible.

Scotch & Soda Whatever Weather Billboard from Bas Manders on Vimeo.

Audi: The Backseat Driver Experience

dinsdag, februari 20th, 2018

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analyzed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver.

Audi – Backseat Driver from Ourwork on Vimeo.