Nike got a lot of criticism earlier this week of his choice to put American football quarterback Colin Kaepernick at the center of the 30th Just do it campaign. Kaepernick was discredited in 2016 because he was the first American Football player to kneel during the national anthem in protest against the police violence against black Americans. Many of his colleagues followed his example, now mainly as a protest against President Donald Trump. The collaboration between Kaepernick and Nike led to the necessary controversy on social media, with short films by Trump supporters who put their Nikes on fire.
Nike reacted to it and came up with a warning text or at least: it looks like it’s a fake campaign. Even so, it remains a wonderful response.