Heineken: The Pitstop

september 12th, 2018

Three months ago Heineken surprised concert visitors who had not drunk with a karting contest. On a specially constructed circuit they competed for two tickets for the Grand Prix of Canada. In the latest video, two friend teams compete against each other at the Zandvoort Circuit. Under the guidance of former F1 driver Robert Doornbos, the two men will compete with each other on a smooth track. This time it is not about who first crosses the finish line, but which team executes the pit stop fastest. The fastest team wins a trip to the Grand Prix in Mexico.

Adidas: Goal

september 11th, 2018

With only a few days left for the biggest sporting spectacle on the planet, adidas decided to wake up an Indian neighborhood and got them excited about the upcoming World Cup.

Unox Good Noodles: “Live” Outdoor Advertising

september 5th, 2018

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising. Instead of a photographed model with a product, Unox chooses to challenge consumers to stay as long as possible as a model in their digital abri campaign. In order to increase the reach and impact of the activation, influencers De Gierige Gasten, Sophie Milzink, JayJay Boske and Gio take the lead. The images were broadcasted live on various digital Abris and Mupi’s from Outdoor Advertising operator JCDecaux. The best times were rewarded with free Good Noodles for the rest of your life.

The Unsinkable Truth – One dead sea is enough

september 5th, 2018

Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

The Unsinkable Truth – One dead sea is enough from Emad Khayyat on Vimeo.

Fonddonorov: Bloody Puddles

september 5th, 2018

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared – red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.

Houdini: The Hacking Jersey

juni 18th, 2018

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup.

Forte Grey: stuck in Photostock

juni 18th, 2018

Put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during an advertising festival.

The Ocean Plastic Book: A kid’s book against ocean waste

juni 18th, 2018

Plastic pollution is killing our oceans. Those most affected won’t be us, but future generations. For them, we turned harmful ocean plastic into a force for good. And recycled ocean plastic into the paper and cover for The Ocean Plastic Book.

IKEA: Say No To Bullying

juni 18th, 2018

Plants have feelings, just like people. So, what happens when you feed one plant with compliments and another with negative remarks?

Fondation Émergence: The Pride Shield

mei 30th, 2018

For the International Day Against Homophobia and Transphobia, The Pride Shield was created. This 193-layer LGBT flag is a powerful symbol proving that if we all stand together against violence, we can stop it once and for all