Posts Tagged ‘Abri’

The billboard that takes the Ramadan into account

woensdag, juni 7th, 2017

As a brand it is always important to pay attention to the wishes of your target group. Halal Fried Chicken, the halal version of KFC in Amsterdam introduced a very special billboard campaign this week. During the Ramadan, it ‘s quite hard for people to see the beautiful tempting pictures of fast food on the streets when they’re not allowed to eat between sunrise and sunset. Halal Fried Chicken decided to help them a little by making a billboard that only shows the picture of the chicken wings at night.

The front of the poster only has the Halal Fried Chicken logo printed on it. The back side contains a mirrored picture of the chicken wings. When the light in the billboard turns on at night, after the sunset, the picture becomes visible. Cool!

T-Mobile: Marry a Friend for a Day

woensdag, augustus 5th, 2015

During the Amsterdam Gay Pride Canal Parade, JCDecaux placed a special abri for telecomprovider T-Mobile. With the campaign, T-Mobile wanted to show they believe in the power of love, friendship and the right to choose who you share it with. That’s why they invited bystanders to marry their best friend for a day, and by doing so showing the world you feel the same way. The wedding pictures were all shared with #SHARELOVE. Take a look at all the wedding pictures on MarryAFriendForADay.

Schermafbeelding 2015-08-05 om 10.59.59

Quebec City Magic Festival: Magic Powers

dinsdag, februari 3rd, 2015

To promote the Quebec Magic festival creative agency Lg2 is putting the power of magic in the hands of ordinary people. This stunt perfectly fits the Magic theme. The campaign targets families and relies primarily on a bus shelter takeover in downtown Quebec City. The bus shelter has been rigged with kinetic motion sensors that activate when passersby raise their arms and create the illusion that they’re making a series of balls levitate.

Best Bus Stop Ever

dinsdag, februari 26th, 2013

Qualcomm, a mobile technology company, wanted to make everyday life better with mobile, so they brought in a few surprises to a bus stop. They placed a poster with an URL, and then it was waiting for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when Qualcomm created the best bus stop ever!

Guerrilla Marketing | Audi vs. BMW the battle continuous

zaterdag, februari 4th, 2012

Het begon allemaal met het kleine billboard links onderin. BMW plaatste hier het billboard ‘Checkmate’ naast. Na ‘BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Maar BMW slaat (weer) terug… En brengt ‘the battle’ letterlijk naar een hoger niveau in de vorm van een kleine zeppelin, met daarop de woorden ‘Game Over’. De foto spreekt voor zich… What’s next?