Posts Tagged ‘Campaign’

MTV’s ocean dildos: don’t fuck the ocean. Do it with yourself.

maandag, mei 15th, 2017

MTV Brasil launched a limited series of colorful dildos made from plastic removed from the ocean. The plastic dildos are part of the campaign and contain the message: “Don’t fuck with the ocean. Do it with yourself”.

The campaign is created by advertising, marketing and branding company Africa that waned to claim the audience attention for the huge quantity of plastic waste throw and found in the oceans. Every year, 8 million tons of plastic reaches the oceans, and this number is responsible for at least 60% of the waste found in the oceans.

This environmental problem is very trendy at the moment, but despite this knowledge, not many people are aware of the problem. To change this, the campaign uses the plastic dildos to reach MTV’s young audience in a different way.

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Fly 360: “The Wall”

dinsdag, januari 31st, 2017

An Aussie-inspired ad satirizing Republican presidential hopeful Donald Trump, along with his controversial if not ridiculously impractical promise to build a US-Mexico border wall, has been banned from major television networks across America. The ad asks viewers to “get a broader perspective,” as it launches its 360fly 4k camera, a single-lens camera that captures seamless 360 degree video. The ad is set during the fictional future press unveiling of President Trump’s massive border wall, and shows the 360 degree camera perspective of Mexican mariachi band members and chamber maids tunnelling underneath while Trump brags on unaware. The ad is the brainchild of Australian-born 360fly CEO Peter Adderton. It has been banned from major American networks ABC, NBC, and CBS.

Nike: Hello Internet Addicts

donderdag, december 15th, 2016

With this super simple campaign commercial Nike reflects how ridiculous online behavior can be. Do you have to run today?

Belize Tourism Board: Drum

woensdag, december 14th, 2016

Passers-by could play on a custom-built Belizean drum to let a Belizean boy dance! You could watch the Belizean boy on the new 90ft digital board towering over the square. And by making music, you could win a roundtrip airfare for two persons from Toronto to Belize! The campaign was broadcast via Facebook live and the campaign video is published on different social media channels.

Pepsi Max: Unbelievable Bus Shelter #LiveForNow

dinsdag, december 13th, 2016

With a exclusive technology Pepsi Max lauched a very creative campaign and brought people in the New Oxford Street in London the Unbelievable. One side of the bus shelter was an illusion of a see-through display. People thought that they just saw the street through it, but when they waited for a moment and watched, they saw all kind of incredible scenarios unfolding on the street. For a moment the Londoners were in another unbelievable world. In other words, a really fun and well done guerrilla stunt.

Essent: The dancing Mupi

woensdag, november 23rd, 2016

The dancing Mupi was the beginning of the House Party-campaign of Essent. Essent is an energy company and wanted to share their temporary benefits. With the dancing Mupi the party mood was immediately started.

MassiveMusic: Print Ads Sucks

dinsdag, november 22nd, 2016

Music agency MassiveMusic composes and produces music for advertising campaigns and develops music strategies for brands worldwide. They want to bring music together with a brand or campaign. This year they had the opportunity to do their own outdoor campaign. While they had many brainstorming sessions they could easily conclude that music and print ads are a difficult combination. All the ideas were wiped out and a concise message was targeted and placed around media- and creative agencies in Amsterdam.

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Björn Borg: The Cotton Runners

maandag, november 14th, 2016

Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came in last place. What is this odd coincidence? Well, cotton will slow you down, if you ask sports brand Björn Borg, who wanted to put their new Performance Underwear in focus during the campaign “Don’t run in cotton”.

Krispy Kreme: The effect is real

vrijdag, november 4th, 2016

With two hidden camera’s inside a Krispy Kreme box the instinctive reactions from people appear when they see a Krispy Kreme box. It’s called the Krispy Kreme Effect. In the video there is no dialogue (other than one kid’s triumphant “yesss!”), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts. It’s only a proof of the Krispy Kreme Effect.

DSM: Solar Park

donderdag, november 3rd, 2016

With big construction boards in three major European cities – Paris, Rotterdam and Basel – DSM, in cooperation with Raúl&Rigel, let people believe that there came a real Solarpark. The campaign #BrightMindsChallenge is launched to let people realize one of the main problems of our time, namely the climate change. We need new invention and we have to do it together. #BrightMindsChallenge #ScienceCanChangeTheWorld