Posts Tagged ‘Creatieve Marketing’

McDonald’s: Maestro Burger

dinsdag, januari 31st, 2017

Really tasty and good quality food is more than just a taste experience. It is a treat for every fiber in your body. That first bite can be so intensely flavorful that you lose yourself in it. Especially if you are also accompanied by a live orchestra and choir. This happened to the unsuspecting guests of McDonald’s in the Netherlands with the Maestro Burger.

Fly 360: “The Wall”

dinsdag, januari 31st, 2017

An Aussie-inspired ad satirizing Republican presidential hopeful Donald Trump, along with his controversial if not ridiculously impractical promise to build a US-Mexico border wall, has been banned from major television networks across America. The ad asks viewers to “get a broader perspective,” as it launches its 360fly 4k camera, a single-lens camera that captures seamless 360 degree video. The ad is set during the fictional future press unveiling of President Trump’s massive border wall, and shows the 360 degree camera perspective of Mexican mariachi band members and chamber maids tunnelling underneath while Trump brags on unaware. The ad is the brainchild of Australian-born 360fly CEO Peter Adderton. It has been banned from major American networks ABC, NBC, and CBS.

The Netherlands welcomes Trump in his own words

woensdag, januari 25th, 2017

The whole world watched the inauguration of the 45th president of the United States: Donald J. Trump. Lubach realized it’s better for the Netherlands to get along and decided to introduce his country The Netherlands to Trump. In a way that will probably appeal to Trump the most.

giffgaff: What is freedom?

donderdag, september 8th, 2016

Giffgaff showed with their freedom-stunt co-ordinated by London agency Mc&T really the power of Guerrillamarketing, namely to be unexpected! Giffgaff is a no-contract mobile network provider and with interactive billboards they wanted to illustrate how it feels to be free from the restrictions of mobile phone contracts. It was a stunt with escaping convicts, getaway drivers, a Roman legion and old-school gangsters illustrating. In other words, a typical, playfull, immersive guerrillastunt!

Donate your facebook timeline!

dinsdag, juni 25th, 2013

Ogilvy Brussels launched a viral awareness campaign for Alzheimer’s Disease International. The purpose was to make people aware of how it feels to have to live with Alzheimer’s disease. How? By wiping out all memories of Facebook users for one day. In order to do so, they created a mini-site with a simple activation: “Donate Your Facebook Timeline”. The campaign quickly achieved high engagement with social media and generated incredible press coverage. In only 3 days, they reached more than 1 million people in +150 countries. With no budget for promotion.

Make it to muse

dinsdag, juni 25th, 2013

To raise awareness for dementia, a choir of people with dementia and their carers performed as supporting act for Muse at the band’s concert in Antwerp, Belgium.

Guerrilla I 4 weeks for freedom

zondag, november 25th, 2012

During the night of 22th of november hundreds of Amnesty International activists went on the street for the 4 weeks of freedom. during their silent protest they hang up puppets of Ales Bialiatski en Narin Sotoudeh. By doing this Amnesty International tries to convince as many people as possible to sign an online petition to get them out of prison. More info @ www.4weeksforfreedom.nl

Guerrilla I Peta: Stay firm and fresh

zondag, november 11th, 2012

In honour of World Vegan Day, watch this spicy video, which gives a wink to the sexual benefits of going vegan by showcasing men enthusiastically and proudly showing off some healthy protrusions from their trousers.

Guerrilla I Sony 007

zondag, november 11th, 2012

Delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

Bron: youtube