Posts Tagged ‘Guerrilla Blog’

Jaguar: Jaguar Musicdrome

donderdag, oktober 5th, 2017

In order to launch Jaguar’s first SUV, the Jaguar Musicdrome, the first turntable in the world, was introduced. By tracking the car with a camera the F-Pace controls the music. The faster it drives, the faster the music goes. The higher it drives, the louder it gets. Popularly known as “wheels of death” these type of tacks are reserved for motorbikes and fast racing cars. Only a light weight SUV like the F-Pace and Jaguar’s superior performance made this feat possible. The one week event with Jaguar Musicdrome attracted 90,000 spectators while saw 55% increase in catalog online orders as well as 114% increase in website traffic.

Ambient advertisment created by Geometry Global, Japan for Jaguar

Estonian Tourist Board: The Estonian Stress Buster

woensdag, oktober 4th, 2017

BBDO Berlin and Zavod BBDO developed and staged tourism campaign for Estonia. The “Stress Buster” travels to European capital cities, armed with sounds of nature and an Estonian pop-up forest. He scans the city to find the most stressed-out people to surprise them with a vacation trip to Estonia, so they can liberate themselves from the stresses and strains of daily life.

Ambient advertisment created by BBDO, Germany for Estonian Tourist Board

Singapore Wellness Association: Sideways Growth Charts

maandag, oktober 2nd, 2017

This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programs.

Ambient advertisment created by McCann, Singapore for Singapore Wellness Association. Sideways Growth Charts

SWA

SWA

Ikea: Allen the Peregrine

maandag, oktober 2nd, 2017

IKEA was launching a brand new store in Sheffield. As gift to the steel city, in collaboration with local artist Jason Heppenstall, Ikea has brought to life Sheffield’s most famous falcon with a little help from an icon of Ikea. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.

Ambient advertisment created by Mother, United Kingdom for IKEA, within the category: House, Garden.Ikea 3

Leo Francis

Ikea2

Dove’s Beauty Sketches: a deserved hit?

vrijdag, april 26th, 2013

Dove’s new viral is the biggest hit on YouTube apparently. When I first saw it, I found it a bit… too American. What do you all think? Does it deserve to be the new YouTube number 1?

Guerrilla I Protect what’s behind you

zondag, november 4th, 2012

On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.

Bron: Ads of the World

Guerrilla I Coupon Billboard

maandag, oktober 29th, 2012

A typical Before and After demonstration done by Burt’s Bees to show the hydrating effects of the all-new Intense Hydration face care line by constructing a billboard using thousands of coupons…

Guerrilla I Happiness Table

zondag, oktober 7th, 2012

A Coca-Cola delivery truck was transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati was on a mission asking people to eat together delivering “doses” of happiness through a magic food cloche.

Let’s Eat Together http://apps.facebook.com/letseattogether/

Guerrilla I Cobblestone QR code

zondag, oktober 7th, 2012

The idea is simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Guerrilla I Adventure farm

vrijdag, september 28th, 2012

South-Africa is more than spotting The Big Five, it’s also known for extreme outdoor sports. Farmer Driek (who has never left is farm and is living with is mum and brother on a typical “tukker” farm) has a passion for South Africa and transformed his farm to an adventure farm to train for the only trip of his live to South-Africa! Are you ready for South-Africa? www.readyforsouthafrica.nl