Posts Tagged ‘Guerrilla’

PR Times: The World’s Smallest Press Release

vrijdag, oktober 13th, 2017

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Dove: Skin removal?

woensdag, oktober 11th, 2017

Dove has apologized for a body wash ad that showed a black woman taking off her shirt to reveal a white woman. Many social media users called out the Facebook ad as racially insensitive.

Ikea: Pet Furniture

woensdag, oktober 11th, 2017

More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the LURVIG pet product range — a new line of gorgeous pet products for cats and dogs that homeowners can display with pride. The collection has started making its way to stores in the US, Canada, France, as well as Japan.

Binggrae: My Straw

dinsdag, oktober 10th, 2017

This campaign was to create edginess and relevance for a national everyday dairy drink, Binggrae Banana Flavored Milk, to the millennial consumers. In order to do so, the brand decided to stretch Banana Flavored Milk’s unique charm with focusing on the straw. By looking beyond its functional role as a drinking tool, INNORED sought to position it as a ‘partner accessory’, offering a unique, fresh look that complements the characteristically shaped container, while tailoring the campaign to engage millennials in an innovative new way.

Heineken: Bigger doesn’t mean better!

dinsdag, oktober 10th, 2017

Heineken used some guerrilla tactics in their hometown Amsterdam to promote the small Heineken bottles. In front of “a giant” Samsung Billboard which says “Do bigger things” for Samsung Note 8 Heineken parked “a small” moving billboard which says “or Mini Things”.

samsungxheineken

Sky TV: Marathron: The “Real” Game of Thrones Marathon

maandag, oktober 9th, 2017

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

Graubünden: Every spot a masterpiece.

maandag, oktober 2nd, 2017

Everyone knows them: the white-red-and-white trail markers that show hikers the way. From today, these look a little different on three trails in Graubünden. For an artist has set his hand, or rather his brush, to these and made these signs live up to the beauty of the surrounding nature. True to the motto: every spot a masterpiece.

For more information: www.graubuenden.ch/masterpiece

graubunden 1

graubunden 2

graubunden 3

Ikea: Allen the Peregrine

maandag, oktober 2nd, 2017

IKEA was launching a brand new store in Sheffield. As gift to the steel city, in collaboration with local artist Jason Heppenstall, Ikea has brought to life Sheffield’s most famous falcon with a little help from an icon of Ikea. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.

Ambient advertisment created by Mother, United Kingdom for IKEA, within the category: House, Garden.Ikea 3

Leo Francis

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Jetblue: Jamaica Station

maandag, februari 6th, 2017

Changing trains at Jamaica Station is a rush-hour ritual for millions of Long Island Railroad commuters. This is how JetBlue surprises a few of them with a different kind of change.

S.O.S melting snowmen! #smeltbaar #meltable

woensdag, december 7th, 2016

Today, there were appearing very mysterious snowmen made of real snow in five different cities in the Netherlands. Very strange because it is still to warm for snow. All the snowmen were standing with a signboard with the text #smeltbaar (#meltable). From who came this message? Well, tomorrow we will tell you this secret.

AMSTERDAM SNEEUWPOP