Posts Tagged ‘Guerrillastunt’

VW Polo: Pedestrian Recognition shoot

maandag, oktober 30th, 2017

For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

KLM: Flight Upgrader

dinsdag, oktober 17th, 2017

We’ve all been there: stuck on a budget flight without proper food, with no free entertainment and with a crew that seems all but happy to be there. KLM believes flying should always be a pleasure, and now, KLM is expanding their care to all flights – even budget ones! Enjoy top notch free entertainment, tasty food, and chat with our caring flight attendants. All in VR, so whatever flight you’re on: you can upgrade it to a KLM flight. Your flight is departing on time, so board whenever you’re ready!

Pedigree: Introducing the PEDIGREE Adoptable Facebook Mask

vrijdag, oktober 13th, 2017

Pedigree introduced the Pedigree Adoptable Mask — the first dog mask that is not just fun, but can also do some good.

Visit Oslo: The great Escape

vrijdag, oktober 13th, 2017

Have you ever found yourself trapped in overfilled tourist destinations, battling scorching heatwaves and endless crowds? This summer Oslo decided to come to the rescue for traveler in need of a great escape.

Coca-Cola: Hand-Crafted Billboards

woensdag, oktober 11th, 2017

In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!

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Jaguar: Jaguar Musicdrome

donderdag, oktober 5th, 2017

In order to launch Jaguar’s first SUV, the Jaguar Musicdrome, the first turntable in the world, was introduced. By tracking the car with a camera the F-Pace controls the music. The faster it drives, the faster the music goes. The higher it drives, the louder it gets. Popularly known as “wheels of death” these type of tacks are reserved for motorbikes and fast racing cars. Only a light weight SUV like the F-Pace and Jaguar’s superior performance made this feat possible. The one week event with Jaguar Musicdrome attracted 90,000 spectators while saw 55% increase in catalog online orders as well as 114% increase in website traffic.

Ambient advertisment created by Geometry Global, Japan for Jaguar

Estonian Tourist Board: The Estonian Stress Buster

woensdag, oktober 4th, 2017

BBDO Berlin and Zavod BBDO developed and staged tourism campaign for Estonia. The “Stress Buster” travels to European capital cities, armed with sounds of nature and an Estonian pop-up forest. He scans the city to find the most stressed-out people to surprise them with a vacation trip to Estonia, so they can liberate themselves from the stresses and strains of daily life.

Ambient advertisment created by BBDO, Germany for Estonian Tourist Board

Natakhtari Brewery: Flying Hammock

maandag, oktober 2nd, 2017

Natakhtari Brewery has just introduced a new light beer in Georgia – a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful.

Ambient advertisment created by Leavingstone, Georgia for Natakhtari Light.

Singapore Wellness Association: Sideways Growth Charts

maandag, oktober 2nd, 2017

This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programs.

Ambient advertisment created by McCann, Singapore for Singapore Wellness Association. Sideways Growth Charts

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SWA

TV 2 | All That We Share

donderdag, februari 2nd, 2017

We live in a time where we quickly put people in boxes. Maybe we have more in common than what we think? Introducing All That We Share.