Simple, but powerful. That is the best way to describe this new campaign by ASR, Americans for Responsible Solutions. This nonprofit organization designed the bulletproof poster, which has texts like “In case of gunfire hide behind this poster.” and “This poster stops bullets because our gun laws don’t.” written on it.  The message the organization want aims to tell is that every gun sale should require a strict background check of the buyer. This way, a gun doesn’t get in the wrong hands. At the moment, this check only happens when the gun is purchased from a licensed dealer. This way, these existing laws aren’t strong enough to protect the people.