Posts Tagged ‘Kenya’

The world’s most eligible bachelor can now be found on Tinder

zondag, mei 28th, 2017

Last week a complete country was put on Airbnb, this week a rhino is the newest addition to Tinder. Using popular apps as new advertising platforms is hot.

He is 43 years old, two meters tall and his house is 9.000 square feet. The main character of this advertising-story is Sudan, the last male Northern White Rhino on Earth. Sudan lives in the Ol Pejeta Conservancy in Kenya. He is searching for love, and you can help him. Unfortunately, Sudan is not able to mate in a natural way. To help him find love and have kids, research into IVF is needed.

When you meet this “World’s most Eligible Bachelor” on Tinder, Sudan sends you a link to the campaign website were you can donate to the cause.

Cordaid: Small Change, Big Difference

vrijdag, juni 12th, 2015

In 2007, fashion photographer Calle Stoltz teamed up with ad agency Saatchi and Saatchi to produce a series of print ads, titled ‘Small Change, Big Difference’, for non-profit organization Cordaid. Plastered across shopping malls’ billboards and printed on coasters and cards, striking images greeted its viewers—impoverished people from the local Samburu tribe in Kenya posed as fashion models with luxury goods. The in-your-face message confronted individuals and their consumerist lifestyles, conveying the idea that the amount of money spent on disposable items could mean a huge difference to these people in need. While this campaign was produced eight years ago, it has been widely shared in mainstream and online media recently, showing its relevance to today’s world. Cordaid wrote: “The strength of the campaign lies in the fact that it almost ridicules wealth inequality, a serious issue that’s still with us today.”

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