Posts Tagged ‘London’

Pepsi Max: Unbelievable Bus Shelter #LiveForNow

dinsdag, december 13th, 2016

With a exclusive technology Pepsi Max lauched a very creative campaign and brought people in the New Oxford Street in London the Unbelievable. One side of the bus shelter was an illusion of a see-through display. People thought that they just saw the street through it, but when they waited for a moment and watched, they saw all kind of incredible scenarios unfolding on the street. For a moment the Londoners were in another unbelievable world. In other words, a really fun and well done guerrilla stunt.

Easyjet: Mini Holland Plane

woensdag, oktober 19th, 2016

Last week, there was a mysterious plane door in High Street Shoreditch in London. The door was a gateway to an adventure wherein visitors came into a mini version of Holland. For example visitors were walking through tulip fields, saw Dutch art of Vincent van Gogh, made a bicycle tour and ofcourse they ate the Dutch cheese. In cooperation with Schiphol and ‘Nederlands Bureau voor Toerisme’, Easyjet made this marketing campaign. The project was a part of ‘#why not?’, a bigger campaign, whereby easyjet want to promote European flights.

The Berry Company: A Berry Good Day

vrijdag, september 9th, 2016

Did you know that a majority of Brits know if it’s going to be a good day by 8:12am? The Berry Company decided to take it to a test!

giffgaff: What is freedom?

donderdag, september 8th, 2016

Giffgaff showed with their freedom-stunt co-ordinated by London agency Mc&T really the power of Guerrillamarketing, namely to be unexpected! Giffgaff is a no-contract mobile network provider and with interactive billboards they wanted to illustrate how it feels to be free from the restrictions of mobile phone contracts. It was a stunt with escaping convicts, getaway drivers, a Roman legion and old-school gangsters illustrating. In other words, a typical, playfull, immersive guerrillastunt!

Channel 4: Paralympic Games

dinsdag, augustus 30th, 2016

Check out the Rio 2016 Paralympic Games-commercial from Channel 4: “We’re The Superhumans”, an advertising campaign promoting coverage of the 2016 Paralympics in Rio, and supporting Channel 4’s 2016 Year of Disability. The centrepiece of the campaign is a three-minute advert, We’re the Superhumans, featuring a cast of more than 140 disabled people, including Paralympic athletes, musicians and members of the public from all walks of life.

giffgaff: What is freedom?

donderdag, juni 30th, 2016

Mobile telephone network giffgaff plunged unsuspecting members of the public in a dramatic and immersive street theatre performance featuring an interactive billboard, in London’s Brick Lane, to help them see what it means to be part of the giffgaff.

PG Tips: Green Tea Monkey

vrijdag, juni 3rd, 2016

This giant monkey made from over 100.000 green tea leaves floats down the river Thames in London…

Ford: Altered State

vrijdag, april 22nd, 2016

The all-new Ford GT is a one-of-a-kind super car that only a few people will ever get the chance to drive. How could one get more people to experience the thrill of driving the new Ford GT? By entering Marc Savard, a Las Vegas comedy hypnotist. Savard can, through the power of hypnosis, convince people to do, say or believe just about anything.

London Taxi Company: #StayFareMayor

vrijdag, april 15th, 2016

This “Back to Black” remix video was launched by the #StayFareMayor campaign to promote the London Black Cab trade and its Faster, Smarter, Greener action plan.

Carlsberg: If Carlsberg Did Chocolate Bars

woensdag, maart 30th, 2016

What to do with half a tonne of chocolate and some ice cold Carlsberg? Carlsberg introduces: “#‎IfCarlsbergDid chocolate bars”. They unwrapped the foil to unveil a fully functioning, three-metre-deep pop-up bar, which was specially commissioned ahead of the Easter bank holiday weekend. The bar includes a a handcrafted chocolate dartboard, carefully constructed chocolate bar stools and a bespoke chocolate television screen, showcasing one of England’s greatest World Cup moments. Chocolate sculptor and food artist Prudence Staite designed the bar which took three months to make, check out our video of the bar in action!