Posts Tagged ‘Marathon’

Sky TV: Marathron: The “Real” Game of Thrones Marathon

maandag, oktober 9th, 2017

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

Nike: Breaking 2

maandag, mei 8th, 2017

Nike organized a very special marathon last week: Breaking 2. Three of the fastest athletes in the world attempted to run a marathon (42,2 kilometers) in under 2 hours. The two hours boundry is a magical one in marathon history: the current record, which is set by Dennis Kimetto is 2:02:57.

This project, called Breaking2, is a way to promote the special Nike Vaporfly running shoe. The race was organized under perfect circumstances: on an asphalt loop track outside Milan. A site with low elevation, a minimal amount of wind and the perfect temperature of 12 degrees Celsius. Fans were able to watch the race live online.

What’s interesting is that Adidas announced a similar campaign in February, to promote the Sub2 shoe.

Seven months of preparation didn’t lead to the magical result, but the race still has historical results. The Olympic champion Kipchoge ran the race in 2 hours and 25 seconds. Because it’s not an official event, this is not an official world record. But still, Kipchoge ran faster than anyone has ever done before in a marathon.

Netflix: Switch

dinsdag, oktober 6th, 2015

Food on the way. Mood lighting ready to go. Netflix up on the TV. No emails, no texts, no notifications to mess with your marathon. It’s all in the Netflix switch

Water for Africa: Marathon Walker

donderdag, juli 2nd, 2015

Siabatou Sanneh is a woman from Gambia, walking almost a marathon per day to provide her family of water. Ogilvy & Mather Paris, flew her over to ‘walk’ the marathon of Paris in april, with 20 litres of water to carry. She succeeded and got tons of respect from everybody, but also brought awareness and donations to the cause of Water for Africa.