Posts Tagged ‘massivemusic’

MassiveMusic: Print Ads Sucks

dinsdag, november 22nd, 2016

Music agency MassiveMusic composes and produces music for advertising campaigns and develops music strategies for brands worldwide. They want to bring music together with a brand or campaign. This year they had the opportunity to do their own outdoor campaign. While they had many brainstorming sessions they could easily conclude that music and print ads are a difficult combination. All the ideas were wiped out and a concise message was targeted and placed around media- and creative agencies in Amsterdam.

Schermafbeelding 2016-11-22 om 10.26.40 Schermafbeelding 2016-11-22 om 10.26.56

Heineken: The Takeover

donderdag, oktober 27th, 2016

Heineken presents The Takeover, a creative and innovative concept and technology from performed by MassiveMusic. The first music event in history where the crowd is in control of the show, simply by raising their Heineken bottle with a luminous wrist bracelet. You could choose between two colors: green and red, which are matched with two songs. With a special camera the votes are registered and the winning song is mixed in the following set.