Posts Tagged ‘Online Content’

VW Polo: Pedestrian Recognition shoot

maandag, oktober 30th, 2017

For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

Pink Ribbon: The Pink Route

maandag, oktober 16th, 2017

On the 10th anniversary of Pink Ribbon Switzerland Pink Ribbon created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”.
In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer.

Grolsch: Awake Your Curiosity Experiment

vrijdag, oktober 6th, 2017

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.

Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people’s brain waves in real time (using neuro headsets) & translates them into visual art.

The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music.

Natakhtari Brewery: Flying Hammock

maandag, oktober 2nd, 2017

Natakhtari Brewery has just introduced a new light beer in Georgia – a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful.

Ambient advertisment created by Leavingstone, Georgia for Natakhtari Light.

BMW: First Drive

donderdag, augustus 4th, 2016

Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise called “Joy” was not high. Thus, Innored, Seoul set the goal to communicate the clear and definite true nature of BMW to the consumers and deliver the message of Joy.

Vodafone: #4GRedline

woensdag, juli 27th, 2016

Drifting a car through a challenging course is never easy… doing it with all the windows blacked out is something else entirely. To prove the power of Vodafone’s 4G network, New Zealand drift car sensation, “Mad” Mike Whiddett, successfully completed a technically challenging drift course using a live video call across the Vodafone 4G network, beaming in the outside world from four smart phones attached to the roof of his drift car. The new online campaign, “#4GRedline,” created by FCB New Zealand, demonstrates the reliability of the Vodafone 4G network in an innovative, dramatic and authentic way.

Ghostbusters: Ghost Train

dinsdag, juli 19th, 2016

What if you decided to take the metro on an ordinary day and suddenly witnessed a paranormal phenomenon? This is what would happen to passengers taking Line 5 at the Alonso Martinez metro station in Madrid. A phenomenon that formed part of a hidden camera coup in the global launch of the return of Ghostbusters- one of the highest-grossing comedies of the 80s- which has become a viral success on social networks.

Honda: Pregnancy Pass

donderdag, juli 7th, 2016

To make sure Honda Civic type R owners would be able to bring out the maximum from the car amazing potential, Honda sullied them a unique service.

Burger King: Whopper Blackout

donderdag, juni 23rd, 2016

To honor the memory of people who suffered and raise awareness among the youth about those 15 years of absence that millions of French people had to face between 1997 and 2012, Burger King presents ‘Whopper Blackout’. A shocking documentary that retraces the different steps of this dark period in France history. From the brand’s departure in 1997 to its almost miraculous return to France in 2012, this documentary narrates this period, mixing exclusive archives images and impactful testimonials.

PlayStation: Face Adventure

donderdag, mei 26th, 2016

The release on May 10th of the adventure game “Uncharted 4: A thief’s end” was met not only with clenched buttocks, but also with a thunderous heart rate which rattled the Richter scale. At least for those daredevils who wanted to win a free game.