Posts Tagged ‘Philippines’

Mountain Dew: Playable Pre-Rolls

woensdag, februari 17th, 2016

Mountain Dew creates playable Pre-rolls in Youtube.

Preview Magazine: Fashion is power

maandag, augustus 3rd, 2015

The Philippines’ leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they’re wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets. Authored by Publicis JimenezBasic, the campaign holds a very simple premise: If women could turn the very same things they wear into defensive weapons, then that could possibly give them a chance to run away from danger.

Coca-Cola: The Happiest Thank You

dinsdag, september 16th, 2014

Who is someone you see every day, and often thank, but don’t know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying him or her one of the brand’s special bottles with names printed on them. A new ad created by McCann from the Philippines shows people gushing about the not-quite-acquaintances who brighten their days, and have earned consistent nicknames: a driver called “bro,” a grocery bagger called “kid,” a security guard called “boss.” Then the people sheepishly admit they have no clue what their fellow humans are actually called. Cue personalized Coca-Cola gifts—the clouds part, the sun shines, and everybody goes home happy.