Posts Tagged ‘PR-stunt’

VW Polo: Pedestrian Recognition shoot

maandag, oktober 30th, 2017

For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives, the Polo was equipped with a unique camera. Via a smart webcam, the camera was linked to security technology. Each time the Polo brake off for a pedestrian, the device took a picture. These pictures were used for a national VW Polo campaign in Belgium.

Samsung: #Dobiggerthings

dinsdag, oktober 24th, 2017

Samsung used the power of the new Galaxy Note8 to bring Dublin’s skyline to life. Introducing ‘A Song for the City’. #DoBiggerThings

OVK: #Speedtalk

maandag, oktober 23rd, 2017

People speeding were pulled over by the Belgian police and were invited for a speedtalk…#SpeedTalk is a road safety initiative by Parents of Road Victims and the Belgian Federal Police.

Volkswagen: Tiguan Allspace

maandag, oktober 23rd, 2017

The new Tiguan Allspace is an extra spacious version of the successful Volkswagen Tiguan. To make this extra space visible and dramatized, Volkswagen has a Tiguan equipped with two floating passengers behind the car. The stunt was performed in several places in the Netherlands on one day. With hidden cameras, the public’s reactions were recorded.

Vodafone: Virtual swimming with white sharks

maandag, oktober 23rd, 2017

You can also experience virtual reality underwater… swimming between white sharks in the Amsterdam Marnix swimming pool. The VR presentation with images from the South African waters was organized by Vodafone, which wanted to show the possibilities of underwater VR. No sinecure, because the signal streamed to the VR glasses can only take a very small distance in the water.

Toys”R”Us: Etch a Sketch

dinsdag, oktober 17th, 2017

Toy’s “R” Us set play free at Fulton Street subway station in New York City! Commuters got to play with a larger-than-life Etch A Sketch.

Visit Oslo: The great Escape

vrijdag, oktober 13th, 2017

Have you ever found yourself trapped in overfilled tourist destinations, battling scorching heatwaves and endless crowds? This summer Oslo decided to come to the rescue for traveler in need of a great escape.

Tommy Hilfiger: Snap:Shop

donderdag, oktober 12th, 2017

Tommy Hilfiger partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the London Fashion show to instantly shop items the moment the models hit the runway, including the Spring 2017 TommyXGigi collection designed in collaboration with supermodel Gigi Hadid.

Veronica: Giel Beelen hacks 3FM

woensdag, oktober 11th, 2017

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.

Ikea: Pet Furniture

woensdag, oktober 11th, 2017

More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the LURVIG pet product range — a new line of gorgeous pet products for cats and dogs that homeowners can display with pride. The collection has started making its way to stores in the US, Canada, France, as well as Japan.