Posts Tagged ‘Publiciteitsstunt’

OVK: #Speedtalk

maandag, oktober 23rd, 2017

People speeding were pulled over by the Belgian police and were invited for a speedtalk…#SpeedTalk is a road safety initiative by Parents of Road Victims and the Belgian Federal Police.

Toys”R”Us: Etch a Sketch

dinsdag, oktober 17th, 2017

Toy’s “R” Us set play free at Fulton Street subway station in New York City! Commuters got to play with a larger-than-life Etch A Sketch.

Pink Ribbon: The Pink Route

maandag, oktober 16th, 2017

On the 10th anniversary of Pink Ribbon Switzerland Pink Ribbon created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”.
In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer.

Ben Brand: Where does your job end as a police officer?

donderdag, oktober 12th, 2017

WHEN YOU GET HOME is a hybrid short film / commercial produced by production company 25FPS and written & directed by Ben Brand. It’s a project that wants to stretch the boundaries between commercial & film to see if it can create more depth and meaning in advertising.

The film is based on true events. A year ago Ben found a picture online that struck him so hard he had to do something with it.

WHEN YOU GET HOME from 25FPS on Vimeo.

Veronica: Giel Beelen hacks 3FM

woensdag, oktober 11th, 2017

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.

Heineken: Bigger doesn’t mean better!

dinsdag, oktober 10th, 2017

Heineken used some guerrilla tactics in their hometown Amsterdam to promote the small Heineken bottles. In front of “a giant” Samsung Billboard which says “Do bigger things” for Samsung Note 8 Heineken parked “a small” moving billboard which says “or Mini Things”.

samsungxheineken

Jaguar: Jaguar Musicdrome

donderdag, oktober 5th, 2017

In order to launch Jaguar’s first SUV, the Jaguar Musicdrome, the first turntable in the world, was introduced. By tracking the car with a camera the F-Pace controls the music. The faster it drives, the faster the music goes. The higher it drives, the louder it gets. Popularly known as “wheels of death” these type of tacks are reserved for motorbikes and fast racing cars. Only a light weight SUV like the F-Pace and Jaguar’s superior performance made this feat possible. The one week event with Jaguar Musicdrome attracted 90,000 spectators while saw 55% increase in catalog online orders as well as 114% increase in website traffic.

Ambient advertisment created by Geometry Global, Japan for Jaguar

Lotto: Bucket List Experience

donderdag, oktober 5th, 2017

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.

Skoda: Jump Assist

dinsdag, oktober 3rd, 2017

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality Skoda placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist Skoda managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver Skoda’s message in a moment that they won’t soon forget.

Ambient advertisment created by Café Communications, Hungary for Skoda

Natakhtari Brewery: Flying Hammock

maandag, oktober 2nd, 2017

Natakhtari Brewery has just introduced a new light beer in Georgia – a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful.

Ambient advertisment created by Leavingstone, Georgia for Natakhtari Light.