Posts Tagged ‘Sweden’

Sweden has put the entire country on Airbnb

donderdag, mei 25th, 2017

You’ll never have to search on Airbnb anymore if you want to go to Sweden. Why? Because the entire country has been put on Airbnb. Because of the “freedom to roam”, anyone can go to the countryside of Sweden. Everyone is free to hike, camp, swim and pick berries for free. As long as you keep a certain distance to houses and animals, you’re free to go wherever you like.

The video introduces the country as a home, that he shares with 10 million other people. The home includes a very spacious relaxation area (lakes), one hundred thousand tempered infinity pools (more lakes), the terrace (a cliff), custom-design with panoramic floor-to-ceiling views in every direction (the northern lights), and the bathroom, in Swedish minimalistic style (a forest).

Folktandvården: Zero cavitites

maandag, maart 6th, 2017

Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care. They took their vision to the city of Stockholm to see how people would react when holes are removed from where people are accustomed to find them.

Ikea: Perceptive Banners

dinsdag, februari 7th, 2017

With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its “Perceptive Banner” ads acknowledge that, fairly often when you click on a mobile banner ad, it’s not on purpose (Ikea cites research suggesting that over 60% of clicks are accidental, and down to “fat thumb syndrome”.) So, the Ikea-branded banners that pop up greet you with messages like “Really, are you sure?” and “Oh, did you tap by mistake. That Happens?” rather than taking you somewhere you didn’t really want to go, and annoying you.

IKEA Perceptive Banners from Ourwork on Vimeo.

IKEA: Retail Therapy

vrijdag, januari 13th, 2017

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating custody, upset teenagers… And we are more and more used to go on the internet to solve our daily life issue: removing a stain, playing too much video games… Thus the agency Akestam Holst has created Retail Therapy in taking the most common internet requests and renaming the “corresponding” products with them: a single bed has become “My husband snores”, a oven has become “My mom don’t cook”… So whatever your problem, IKEA is THE solution.

PEN: Buy a Voice

maandag, januari 9th, 2017

PEN is inviting voice agents and archives around the world to join this initiative. You can still sign up at and PEN will put you in contact with your local PEN centre and they can provide you with scripts.

Fotografiska: Statue of Integrity

vrijdag, oktober 14th, 2016

Fotografiska, the Swedish Museum of Photography, had in the summer of 2016 the exhibiton “The Image of Garbo”. To create awareness they didn’t go to a bussy growed place, but they went to a silence, quiet and serene place in the forest of Sweden. They decided to honor the memory of Greta Garbo with a Statue of Integrity placed in the middle of the forest.

Lidle: Le Bon

maandag, oktober 10th, 2016

The Nobel Prize Award dinner is one of the biggest dinners in the world. And last year, on the same night and on the same time, exactly the same dinner was created. Under the name “Le Bon” a whole replica of the Nobel Prize Award dinner was made and valued with 8.6. But who was behind this project? It was Lidl. Namely, because Lidl wanted to shed light on the quality of Lidl food in Sweden.

Samsung: LANdry

donderdag, juni 16th, 2016

Teens spend less time on housework now than ever. So Samsung set up a unique laundromat, featuring the Samsung Galaxy S7 and AddWash washing machine, to see if they could make teenagers look at chores in a new way.

VisitSweden: Douwe Bob

donderdag, mei 12th, 2016

Visit Sweden wanted to wish Dutch singer Douwe Bob a lot of success at the 2016 Eurovision Song Contest in Stockholm with this XXL greeting card.

Sweden: Phonenumber

maandag, april 11th, 2016

Sweden just became the first country in the world with its very own telephone number. “The Swedish Number,” which you can call at +46 771 793 336, connects callers from around the world with random Swedes who have signed up to be de facto ambassadors—but who’ve received no training whatsoever, and have been given no instructions about what to say.