Posts Tagged ‘Technology’

Samsung: #Dobiggerthings

dinsdag, oktober 24th, 2017

Samsung used the power of the new Galaxy Note8 to bring Dublin’s skyline to life. Introducing ‘A Song for the City’. #DoBiggerThings

Vodafone: Virtual swimming with white sharks

maandag, oktober 23rd, 2017

You can also experience virtual reality underwater… swimming between white sharks in the Amsterdam Marnix swimming pool. The VR presentation with images from the South African waters was organized by Vodafone, which wanted to show the possibilities of underwater VR. No sinecure, because the signal streamed to the VR glasses can only take a very small distance in the water.

Toys”R”Us: Etch a Sketch

dinsdag, oktober 17th, 2017

Toy’s “R” Us set play free at Fulton Street subway station in New York City! Commuters got to play with a larger-than-life Etch A Sketch.

Tommy Hilfiger: Snap:Shop

donderdag, oktober 12th, 2017

Tommy Hilfiger partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the London Fashion show to instantly shop items the moment the models hit the runway, including the Spring 2017 TommyXGigi collection designed in collaboration with supermodel Gigi Hadid.

Veronica: Giel Beelen hacks 3FM

woensdag, oktober 11th, 2017

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He “hacked” a record played @ his former employer 3FM to advertise his new program.
The stunt was live during the morning program of Sander Hoogendoorn, which was broadcasted at the same time as Beelens new show on Radio Veronica.

Grolsch: Awake Your Curiosity Experiment

vrijdag, oktober 6th, 2017

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.

Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people’s brain waves in real time (using neuro headsets) & translates them into visual art.

The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music.

Lotto: Bucket List Experience

donderdag, oktober 5th, 2017

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.

Spa asked a photographer to make portraits using a drop of SPA as a lens

maandag, juni 19th, 2017

Robin de Puy is known for her pure photography. Her art consists of very pure portraits of people. Spa asked her for a project that combines art and technology in a very pure way: the Liquid Lens. The brand asked Robin to make a picture using a technique that has never been used before: using a drop of Spa water as a lens. The innivative company Etulipa helped her with this, using electrowetting technology.

Max Motor Dreams

maandag, maart 27th, 2017

Ford showed off the brand’s ability to innovate by inventing a very special baby crib. A what? Yes, a crib. But what do babies have to do with cars? Because of the movements, sounds and lights, babies tend to easily fall asleep in cars. That’s why Ford introduced the Max Motor Dream: a crib that imitates the movements, sounds of the engine and even the traffic lights outside a car.

 

Papalote: The wall breaker rope

woensdag, januari 25th, 2017

Nowadays the walls are rising up all over the world, but nothing comes of it.

Divisions make us think we are different. One example is Mexico City, one of the most populated cities in the world – more than 20 million habitants, according to UN data. A place where distances become walls that separate, divide and even become borders.

To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children’s Museum created The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city.

This campaign was developed altogether with FCB Mexico under Humberto Polar’s creative leadership, who is the EVP Creative of FCB Mexico and commented that through innovation, technology and creativity they were able to place two machines, each of them with a rope and an interactive system synchronisation. One of them was situated in a private school in an exclusive area of ​​Mexico City and the other 43km away, in a public school in a marginalised area.

Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship.