Posts Tagged ‘tv commercial’

Galaxy: Chase

donderdag, februari 9th, 2017

This Valentine’s Day Galaxy Chocolate takes aim at all the busy single people with its new “Galaxy Chase” spot. Unlike how some other media portray cupid as a gentle being, Galaxy Chocolate has taken to representing this Roman god as a powerful, stealthy hunter who won’t hesitate to hit his target.

Tylenol: Chicken Head

donderdag, januari 12th, 2017

The TVC likens a headache to a chicken on your head. When you wake up in the morning with a headache and avoid taking Tylenol to relieve the pain, things will only get worse as your day goes on. A businessman wakes up with an egg in a nest on his head, symbolizing the headache. He reaches for the Tylenol on the night stand, but hesitates and instead chooses not to take it before going to work. On the bus during his commute, the egg hatches into a chick and eventually becomes a full-grown chicken that can make a mess of his entire day at the office. By humorously highlighting the obvious negative consequences of a day in the life of a typical white-collar person with a chicken on his head, Innored communicates a simple message: ‘Don’t let your headache get worse and ruin your day. Take Tylenol’.

The campaign was widely received across the entire market segment for its creative approach to a product segment that traditionally communicates a brand message in a dry and uninspired manner. The video went viral, recording more than 10 million views in the first two days of its release, while enjoying widespread engagement with users across social media channels.

Channel 4: Paralympic Games

dinsdag, augustus 30th, 2016

Check out the Rio 2016 Paralympic Games-commercial from Channel 4: “We’re The Superhumans”, an advertising campaign promoting coverage of the 2016 Paralympics in Rio, and supporting Channel 4’s 2016 Year of Disability. The centrepiece of the campaign is a three-minute advert, We’re the Superhumans, featuring a cast of more than 140 disabled people, including Paralympic athletes, musicians and members of the public from all walks of life.

Meet the stars of the new IKEA catalogue!

vrijdag, augustus 26th, 2016

IKEA Belgium launched its new catalogue today, and it did so with a surprisingly​ tongue-in-cheek ad, reminding us just how funny a bruised ego can be. A 2-minute commercial takes us behind the scenes of the 2017 IKEA catalogue photoshoot, and into the minds of the models featured in the iconic catalogue.

Bonds Australia: Think of Fathers

woensdag, augustus 17th, 2016

Australian underwear brand Bonds has released a tongue-in-cheek spot for Father’s Day that reverses post-baby body image stereotypes. The ad, titled ‘Think of Fathers’, involves a group of new dads huddled around a coffee table in Bonds undies sharing the pressures they face from their post-baby ‘dad bods’. It parodies the social stresses that some women face after giving birth, including drawing comparisons to celebrities–in this case, soccer player David Beckham who miraculously manages to maintain his fit and toned physique right after having a baby.

Nike: Unlimited Courage

maandag, augustus 15th, 2016

The first transgender on the Olympic Games, is now also a model for Nike:

Tecate: Eagle

dinsdag, april 19th, 2016

Tecate is a lager brand being brewed by the Mexican Heineken subsidiary Cuauhtémoc Moctezuma. It has become one of the fastest-growing light beer in the USA, and so they decided to launch an ad on national television. The campaign is called “Born Bold’ and features their black eagle as well as two famous Hispanic athletes: Mexican boxing superstar Canelo Alvarez and soccer referee Felipe Ramos Rizo.

Stryhns: Food for Men

vrijdag, maart 18th, 2016

Check out these grown men freaking out over a lunchbox and making the strangest noises.

McDonald’s: Teasing Burger King

woensdag, maart 9th, 2016

A few days ago Burger King was surprised to discover the directional billboard erected by McDonald’s to point out the itinerary for the closest Burger King:

Burger King decided to thank them by revealing the end of McDonald’s ad, acknowledging the amount of McDonald’s drive-thru locations in France and the proximity of their service:

Renfe: Your time. Your train.

dinsdag, februari 23rd, 2016

Beautiful commercial made by Renfe – the Spanish Railways – about remarkable experiences on the train.