AmbientExperiential

Barilla – The Rooftop Match with Roger Federer

By August 23, 2020 No Comments

Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral. Struck by the girls’ passion for the game, Barilla and Federer, the brand’s ambassador and the girls’ tennis hero, decided to surprise them both on the same rooftop after lockdown was lifted.

Alexis Verschueren

Making brand experiences that stick!