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Burger King – The Traffic Jam Whopper

By September 28, 2020 No Comments

The Traffic Jam Whopper. Burger King used real-time data to detect the potential buyers in a traffic jam in order to offer them a Whopper and deliver on the move.
We used 100% dynamic, data-driven media to promote our service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, Burger King adjusted their billboards’ location and content, displaying information about the remaining time in traffic to order, and personalized updates about deliveries in progress. As soon as drivers entered the delivery zones, Waze banners ads and push notifications invited them to get a Whopper with the hands-free Voice-activated ordering feature. Then, using the latest Google Maps API’s, Burger King pinpointed vehicle location and speed in order to deliver– for the first time ever– to a driver on the move. The delivery zones changed following the traffic live, making the service available when a gridlock was identified within a 3 km radius from the restaurants.

Alexis Verschueren

Making brand experiences that stick!