Activation

Campari – Campari creates

By September 8, 2020 No Comments

Campari believes in the power of creativity and wants to stimulate this where possible: in products, on posters, on labels, with cocktails, but also and especially in daily life. That is why Campari created 4 new special coasters: the Campari filters. Campari collaborated with two artists, Sanne De Wilde and Athos Burez, and asked them to create the coasters. Campari gave them complete freedom to imagine the most aesthetic illustrations. For the design, Sanne and Athos were inspired by their own work, which they then translated into graphic illustrations. These 4 translucent coasters in the colors of Campari can also be used as a filter for photos. Place the filter in front of the camera of your smartphone, determine your color and composition and immortalize your creation. You can then share your creation with the rest of the world with the hashtag #CampariCreates

Alexis Verschueren

Making brand experiences that stick!