By November 15, 2013 No Comments

Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman. In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as the driver, and the Italian townspeople—particularly the bored/sultry barmaid and our hero’s elderly relative—are all wonderful. It’s a great few minutes, and perhaps the funniest part is that the big reveal of the brand is no more or less direct than in a Charmin commercial, but somehow it has that ironic-but-not-too-ironic sting you’d expect from the director.

Alexis Verschueren

Making brand experiences that stick!

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