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AmbientExperientialGuerrilla Stunts

DS Automobiles – Drive like a President

DS Automobiles is a French premium automotive brand. DS is well known to provide cars for French Presidents: Charles de Gaulle, Georges Pompidou, François Hollande.…
Alexis VerschuerenNovember 22, 2021
AmbientExperientialGuerrilla Stunts

Medalla Light – Sounds from home

The campaign, created by DDB Latina Puerto Rico, gave Puerto Ricans an unexpected piece of home. The sound of the coqui, a small frog native…
Alexis VerschuerenNovember 22, 2021
ActivationGuerrilla StuntsPR Stunt

McDonald’s – Happy Meal Senior

McDonald's turned the meal that has always been for juniors, to a surprise meal for seniors. Social distancing makes it tricky for grandparents to share…
Alexis VerschuerenAugust 19, 2020
Guerrilla StuntsOutdoorPR Stunt

Mohammed bin Rashid Al Maktoum Global Initiatives – The World’s Tallest Donation Box

The World’s Tallest Donation Box is lighting up all 1.2 million lights on #BurjKhalifa to feed those most affected by the global pandemic. People could…
Alexis VerschuerenJune 11, 2020
ActivationAmbientGuerrilla Stunts

The GAM Museum – The Dignity Museum

Today in Chile there is a pandemic that has been going on for more than 30 years and which is little talked about these days,…
Alexis VerschuerenJune 9, 2020
ExperientialGuerrilla StuntsPR Stunt

Proximus – Sunset at the seaside

To keep spirits up after seven weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at…
Alexis VerschuerenMay 8, 2020
AmbientExperientialGuerrilla StuntsStreet GuerrillaYoutube

Hornbach – A Monument Against Silence

German home improvement retailer Hornbach has built a name for themselves in the world of advertising with their special sense of humor, but this time…
Alexis VerschuerenDecember 12, 2018
AmbientGuerrilla Stunts

ForteBank – Ghost ATM

I just found an interesting ambient activation in Kazachstan. ForteBank, a large bank in Kazachstan installed a Ghost ATM on Halloween night in the most…
Alexis VerschuerenNovember 20, 2018
AmbientGuerrilla Stunts

Bauducco Panettone – Thanksgiving – Times Square

Panettone is a Holiday tradition, always present in moments when families get together. That’s why Panettone decided to get people closer to their loved ones…
Alexis VerschuerenNovember 20, 2018
AmbientExperientialGuerrilla Stunts

Albert Heijn – Escape Kitchen

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most…
Alexis VerschuerenNovember 14, 2018
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