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Center Parcs – Rain Billboard

By November 6, 2018 41 Comments

Holiday provider Center Parcs has developed a billboard that only becomes visible when raindrops hit the plate. In this way, the holiday park wishes to draw visitors ‘attention to the warm temperatures in the Center Parcs’ swimming paradise. The text ‘Enough of the rain? Book a last minute ‘appears as soon as the board qualifies with water. This is due to a pressure layer, which also automatically dries once it stops raining.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt


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