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Coca-Cola: Happiness Arcade

By April 30, 2014 No Comments

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and it will boot a Pong-like video game. According to the agency, they also have plans to expand this fun idea to different countries around the world.

Alexis Verschueren

Making brand experiences that stick!

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