Coca-Cola: The Happiest Thank You

By September 16, 2014 No Comments

Who is someone you see every day, and often thank, but don’t know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying him or her one of the brand’s special bottles with names printed on them. A new ad created by McCann from the Philippines shows people gushing about the not-quite-acquaintances who brighten their days, and have earned consistent nicknames: a driver called “bro,” a grocery bagger called “kid,” a security guard called “boss.” Then the people sheepishly admit they have no clue what their fellow humans are actually called. Cue personalized Coca-Cola gifts—the clouds part, the sun shines, and everybody goes home happy.

Alexis Verschueren

Making brand experiences that stick!

Leave a Reply