ExperientialNew Media GuerrillaPR Stunt

Fi Network – Burried in Gigabytes

By April 29, 2020 No Comments

As a newcomer to the Spanish telecom market, Fi Network Generation Z wanted to experience how much gigabyte-wise is possible with its subscriptions. Before that, the company made a pact with the famous Spanish YouTuber Widler Soldier (2.26 million followers). They buried him alive on Halloween and to unlock his coffin he had to use 30GB of data. The four-hour live experience on YouTube was viewed for a total of 1.6 million minutes and resulted in 23% more new customers for Fi Networks.

Alexis Verschueren

Making brand experiences that stick!