Taxi Amsterdam developed this very cool campaign for DE Master Blenders. When purchasing a coffee machine, one could win an advertising campaign to the value of €25.000. A suprising winner came forward: primary school De Kerneel from Nederweert. But how do you advertise for a school? To generate maximum impact with a relatively limited budget, Taxi came up with the “Kerneel News”: a regional news channel, fully made by the pupils of primary school De Kerneel.