Guerrilla Stunts

First News Bulletin Made By a Primary School

By February 1, 2013 No Comments

Taxi Amsterdam developed this very cool campaign for DE Master Blenders. When purchasing a coffee machine, one could win an advertising campaign to the value of €25.000. A suprising winner came forward: primary school De Kerneel from Nederweert. But how do you advertise for a school? To generate maximum impact with a relatively limited budget, Taxi came up with the “Kerneel News”: a regional news channel, fully made ​​by the pupils of primary school De Kerneel.

Kerneel Nieuws in het Jeugdjournaal from TAXI AMS on Vimeo.

Alexis Verschueren

Making brand experiences that stick!

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